Tupac Shakur's posthumous
appearance at this year's Coachella Festival has sparked interest in resurrecting other dead celebrities for live appearances, including
Elvis Presley.
Digital Domain, the company that created the Tupac figure that performed alongside Snoop Dogg and Dr. Dre, is keen to use new technology to allow audiences to see more from deceased stars. However, critics have called the practice creepy.
What they have created with the Tupac appearance is not a hologram — as the public dubbed it — but a digital projection, says Digital Domain's chief creative officer Ed Ulbrich.
The Los Angeles company, founded in 1993 by director James Cameron and two business partners, specializes in creating special effects for film. Effective technology that allows a digital projection of a human being is fairly recent, Ulbrich said, beginning with the projection of an 85-year-old Brad Pitt in
The Curious Case of Benjamin Button
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